The digital marketer world is a bigger part of our lives than it was ten years ago. But technology alone is not the future of marketing. According to the DMI-led study “Perpetual Evolution,” the future of marketing is a mix of talent and technology that will pay off for companies for years to come.
Since so many people play, work, and shop online, it’s no surprise that digital is at the top of the list for a marketing department’s priorities. Companies spend a lot of time and money on digital marketing in order to stay in customers’ minds and build a profitable brand. In fact, the U.S. is expected to spend more than $200 billion on digital advertising by 2022.
Whether you want to be a digital marketer for a living or just want to improve your skills, there are some things you can do to be successful in any job. Whether you want to work as a freelancer or land a high-level digital marketing job, marketers with relevant and up-to-date skills can find many jobs with great salaries.
So, what can you do to become a flexible digital marketer that companies want to hire? Here are seven tips that will help you as a digital marketer focus, plan, and streamline your work.
Go to events for networking
Even though there are many ways to learn about and find resources for digital marketing, such as podcasts and online articles, investing in registering for or going to a conference gives you benefits that other methods can’t.
At these conferences or networking events, you can hear from global experts in the field, get advice from the best digital marketing professionals, and learn about what the future holds for the digital marketing industry. There are also talks, workshops, and lessons at these kinds of events to help you build your digital skills and learn more about why you do what you do.
Local or international conferences can not only help you improve your professional skills, but they also give you the chance to connect with peers and mentors.
Brands and entrepreneurs in digital marketing can teach you a lot
If you are just starting out in digital marketing or are thinking about making it your career, it may be too much to spend money on a professional digital marketing conference. There’s a lot of good information online about how to build a successful career in digital marketing, which is good news.
“Thought leaders” in digital marketing have the experience, expertise, and knowledge to make content that is easy for beginners to understand. Most of these industry leaders are also digital marketers, so they know exactly how to make their content easy to find on search engines and social media sites.
You probably already read articles by experts like Neil Patel and watched webinars by Neal Schaffer.
You may also know that the DMI member library is full of toolkits, e-Books, and podcasts that cover every digital marketing topic and brand you can think of. These tools are for both people who are just starting out in marketing and those who are at the top of their field. They can help you reach your career goals.
Connect with people who think like you and your peers
A big part of what you do as a digital marketer is build online communities. A strong community can make or break your business, whether it’s your personal brand or a global organization. So why wouldn’t you want to be a part of a group of people who share your interests?
Active digital marketing communities, whether online or offline, can help you see how what you do fits into the “big picture” of your business and life. As a DMI student or member, you can be a part of a global digital marketing community where you can post on forums, network, work together, and get help from peers.
By talking about your frustrations or asking questions about a part of digital marketing you don’t know much about, you can gain confidence in your skills and push yourself to learn and try new strategies and processes.
Find a job as an intern in digital marketing
As with any job, many people do internships because they want to work in a professional setting that pushes their skills. An internship can be hard, but if you work with the right people, you can learn from both their mistakes and their successes.
A digital marketing internship can not only help you build your portfolio and get more experience, but it can also help you figure out what you like in a work environment.
Because digital marketing has so many different parts, you may find that you work best alone when writing creative content or that you enjoy working with others on a new marketing campaign for a new product or service.
You can learn on your own, but an internship will give you real-world experience and help you understand the problems that marketers face every day. If you do get a job like this, make sure you find ways to make the most of your internship.
Join a group for people in your field
Did you know that you don’t have to be an architect, lawyer, or doctor to become a certified member of a professional body?
Digital marketing is a professional industry that operates all over the world. Being a member of a professional organization for digital marketing can help you show your credibility and stand out from other candidates so you can get that dream job.
Usually, you can only join a professional group after completing a certificate program. If you want to be a certified professional in digital marketing, you can take a course called Professional Diploma in Digital Marketing.
Keep up with what’s going on in digital marketing
Just like programs, apps, and social media platforms are always changing, so are the ways that marketers must interact with their audiences. Digital marketing is always changing, and you have to be able to adapt to keep up. For example, you have to keep up with popular acronyms like PAA and understand how AI and machine learning work.
What’s good? It’s not hard to keep up with the business world. Digital marketing podcasts are easy to find, and websites like HubSpot and our own membership library publish clear, well-researched articles on anything you want to know about the subject. This will keep you up to date on new developments like TikTok, the top social media influencers, and more detailed topics like Core Web Vitals and the cookie-free future.
You can learn a lot about your industry by reading your favorite magazines or listening to a podcast every morning. This can help you become an expert in digital marketing.
Learn all you can
Even though education can be helpful in any digital marketing job, learning doesn’t stop when you leave school. Putting money into training throughout your career will help you stand out as a digital marketer with a wide range of skills that are in demand.
As we’ve already said, the digital marketing field is always changing, so your knowledge of it should too. We all know that if you are interested in a course or certification, you are more likely to finish it. Do you want to know whether PPC or SEO is better? The best ways to measure email marketing? Or if marketing on WhatsApp is worth it?