Do you want to charge your audience for original content or do you want to give it away for free? With the help of WordPress, build a membership website. WordPress comes with a user interface that is simple to use and allows you to construct your ideal website without having to write a single line of programming code. It’s also reliant on the WordPress plugins you choose to put on your website. It is imperative that you understand the fundamentals of setting up a WordPress membership site before continuing on.
Conceive of and check the viability of various membership content concepts
Before you really start the process of creating content, it is a smart move to engage in certain content-related creative thinking activities like brainstorming and idea generation. This not only saves you effort and company resources but also helps develop great content that connects better with your audience.
When thinking of new ideas for membership material, you should take into account the aspects of your company that are particularly strong as well as the kinds of content that are relatively simple for you to produce. For instance, you need to think about whether it is simple for you to generate podcasts or webinars, or whether it is significantly more convenient for your staff to create blog entries and electronic books. You need to pick the sort of content that is most convenient for the individuals who are responsible for making it, which may depend on the members of your team or the people who are responsible for creating it. This helps guarantee that your business’s workflows run smoothly and contributes to the successful creation of content for your membership site.
In addition to this, it is essential to validate content ideas in order to ensure that you are only producing material that is successful. Validating content ideas not only helps improve content marketing strategies for your company but also makes the process of content development more profitable. You may boost conversions in this way by ensuring that you only produce compelling content that your audience is interested in viewing.
Determine the cost of your membership subscription
Finding the optimal price point for your membership is essential if you want to bring in new signups. This is due to the fact that you do not want to exploit your audience by asking them to pay a price that is out of reach for the majority of them. In a similar vein, you don’t want to undercharge your audience when they are able to pay more because this can have a detrimental effect on the revenues created and the growth of your company.
Introducing a number of different price tiers to your online membership community is a smart move. This manner, you can provide a variable price and feature limited content according on the price the user pays. You could, for instance, create membership levels like “Gold,” “Silver,” and “Bronze,” and then charge different amounts for each of the available subscription plans. Users who subscribe to the “Bronze” membership plan, which is the entry-level option, will only have restricted access to the premium content, but users who pay to the “Gold” membership plan will have complete access.
Customize your private website for members only
In addition to the exclusive content available only to members, the user experience on your membership website should be straightforward and easy to navigate, particularly for customers who are less familiar with technology. You should, ideally, make it simple for users to sign up for memberships and also make it simple for members to log in, so that users can rapidly access the content you provide.
In addition to this, your membership site should also be simple to navigate, both for regular users and for the bots that work for search engines. More people will be encouraged to sign up for your membership program if your website’s material can be accessed without much effort on their part.
Put your WordPress membership site through its paces and do an audit of it
Now that everything is in place, you are able to begin selling unique material to your audience by providing them with a variety of membership subscription plan options.
On the other hand, it is essential to provide your audience with the value that they anticipate receiving from your membership program. This basically indicates that you need to keep in mind the “promises” that your company made to your audience in order to entice and encourage them to subscribe to your content.
After you have established a regular publishing schedule for your site’s material, you should also make it a point to monitor how well your membership website is doing. You don’t want your membership site to be sluggish and take a long time to load material because this provides a terrible user experience and may drive some site visitors to leave your site permanently. Because of the large amounts of dynamic content, this occurs rather frequently on membership websites.
It’s possible that the thought of using WordPress to build and manage a membership website could make you feel anxious at first, especially if this is your first time doing so.
Nevertheless, if you make use of the appropriate WordPress membership plugin, you may construct your ideal membership website in a matter of minutes without having to write a single line of code. It is a terrific approach to focus on providing high-quality content for your members instead of worrying about the technical aspects of constructing and administering a full-fledged membership website, which can be a time-consuming and stressful process.